The People and Purpose Behind the Platform
We combine music, movement, and evidence-based approaches to create experiences that support engagement, connection, and everyday wellbeing. Designed to fit seamlessly into existing routines, our programmes bring more energy, meaning, and positivity into daily life.
UK-based
ICO Registered
Established 2016
Evidence-based
User-focused
danceSing began with a conviction: that older adults deserve more than passive entertainment, they deserve daily engagement that genuinely transforms their health and happiness.
danceSing is shaped by the people who use it. Every voice, story, and experience continues to guide our mission to create meaningful impact in everyday wellbeing.
What started as a vision for music and movement as a form of medicine has grown over the past ten years into something recognised for its real impact on people's lives, with much more still to come as we continue building the future of evidence-based wellbeing.
LEADERSHIP
Led by two passionate founders and supported by a dedicated team, danceSing is redefining wellness in care, both in the UK and internationally.
Natalie is the visionary behind danceSing, bringing her passion for wellness, music, and community to every aspect of the platform. She leads the company's strategic direction, partnerships, and mission to enrich the lives of older adults through evidence-based programmes.
Her commitment to accessible, dignified, and joyful care has shaped danceSing into a platform trusted by hundreds of care communities across the UK and beyond.
Claire drives the operational excellence that supports danceSing's growth and impact. With a sharp focus on strategy, delivery, customer care, and data-led decision making, she ensures the organisation runs smoothly and programmes are delivered reliably and effectively.
With over 20 years' experience in operational leadership, Claire brings a hands-on, solutions-focused approach to turning complex challenges into clear, practical outcomes that support teams and drive performance.
danceSing is supported by a wider team of highly experienced specialists across care, music, movement, broadcasting, and programme delivery, as well as a leading global technology and AI team. While our platform is powered by advanced technology, it is fundamentally human-led in its vision, delivery, and ethos.
We are united by a shared commitment to exceptional customer experience, thoughtful engagement, and long-term relationships with the organisations we work with. This blend of creative expertise, sector knowledge, operational strength, and technical innovation ensures we deliver a service that is responsive, forward-thinking, and grounded in real-world application.
At danceSing, we combine innovation with humanity to create meaningful change in everyday moments that matter.
With Best Wishes,
Natalie and Claire
We don't ask you to take our word for it. Every programme on danceSing has been evaluated using recognised research methodologies, in partnership with three of the UK's leading academic institutions. danceSing enhances adult care with evidence-based programmes that improve health and well-being in 12 weeks.
Results are consistent, reproducible, and independently validated, giving our care community partners the confidence that what they are implementing is genuinely good for their residents.
A world-leading authority in ageing and dementia research. Our primary research partner for over five years, evaluating danceSing programmes within residential care settings across Scotland and beyond.
Collaborating on health sciences and wellbeing research, providing rigorous evaluation of the physical and psychological outcomes of our movement and mindfulness programmes.
Collaborating on health sciences and wellbeing research, providing rigorous evaluation of the physical and psychological outcomes of our movement and mindfulness programmes.
Designed with older adults, by specialists who care about accessible wellness for all abilities
We aim to empower older adults, caregivers, and care communities by providing accessible, fun, and research-backed wellness solutions.
Whether through our innovative movement programmes, 24/7 Well-being Radio, or expert-led caregiver training, our mission is to enrich lives with joy, connection, and well-being.
Chair-based and adaptive routines for every ability, led by trained professionals.
Daily practices that reduce anxiety, improve sleep, and foster calm connection.
Clinically validated music therapy approaches that boost mood, memory and joy.
Expert-led workshops that build care staff confidence and capability.
Our mission is to empower older adults, caregivers, and care communities by providing accessible, fun, and research-backed wellness solutions.
Whether through our innovative movement programmes, 24/7 Well-being Radio, or expert-led caregiver training; everything we build is designed to enrich lives with joy, connection, and lasting wellbeing.
Chair-based and adaptive movement sessions designed for every ability level. Professionally led, evidence-based, and genuinely fun to take part in.
A commercial-free, always-on radio station curated specifically for older adults: mood-lifting music, reminiscence content, and dementia-friendly programming around the clock.
CPD-accredited workshops that give care staff the skills, confidence, and tools to lead meaningful engagement sessions every day, with lasting results for residents and staff alike.
WHAT WE STAND FOR
These are not aspirational posters on a wall. They are the lens through which every product decision, partnership, and programme is made.
Discover how our wellbeing solutions bring movement, music, and connection to care environments and everyday life.
